TECH TIP: Getting the Shot with Corey Rich: Shooting Ad Campaigns

by Corey Rich

When shooting for advertising campaigns, your client will often have a very specific idea about what they want. My job is to go out into the field and deliver that content.

In my latest Tech Tip for Adorama TV, I will bring you along on one of my advertising shoots for a Ski Lake Tahoe campaign. I work with several young and talented athletes, and explain my creative process for creating the content I know my client wants.

So much of what I do out in the field begins with great communication with the athletes. I’ve developed hand signals that allow me to communicate exactly what I want to the athletes. We also speak on walkie talkies—which are relatively cheap and easier to use than texting or speaking on a phone.

My equipment includes a Nikon D4s, which I want for its high frame rate. I also have a Nikon AF-S Nikkor 16-35mm f/4 lens, because I’m not worried about speed while shooting in bright daylight. And of course, I always have a SanDisk 128GB Extreme Pro Compact Flash Card because 1) it’s reliable and 2) I have plenty fo memory and won’t have to worry about switching cards mid-shoot.

When you go through all the logistics and effort of putting together your next ad shoot, remember to make the most of the situation while you’re there. The last thing you want is to come back to your client without plenty of great content for them to choose from.

Hope you enjoy this latest Tech Tip, and be sure to check out more videos like this on

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