Lest I sometimes forget the power of photography to change the world, I need only look to my dear friend Ami Vitale, who is not only one of the great conservation photographers of our time, but also one of the great visionaries and storytellers who understands how to leverage great photography to impact change.
I’ve been meaning to share Ami’s latest venture: Vital Impacts, founded by Ami and the visual journalist Eileen Mignoni. This women-led non-profit provides financial assistance and amplifies the narrative of community-oriented organizations dedicated to protecting and preserving human and wildlife habitats. Over the last year Vital Impacts, has raised money through the sale of gorgeous fine-art photography to support various organizations across the globle that are working tirelessly to sustain our planet, including the Big Life Foundation, Great Plains Foundation’s Project Ranger, Jane Goodall Institute’s Roots & Shoots, and SeaLegacy.
Right now, Vital Impacts is partnering with some of my favorite National Geographic photographers–including Jimmy Chin, Joe McNalley, Paul Nicklen, James Balog, Pete McBride, Gordon Wiltsie, Aaron Huey, Ami herself, and more than 100 others—to launch a flash print sale. 100% of the profits from the sale of their museum quality fine-art prints will be donated to Direct Relief, an organization working around the clock to provide humanitarian aid to people people caught in conflict zones. They are on the ground now in Ukraine, working to provide medical aid to people affected by the war.
Sale extended to May 10, 2022–so only a few days left to help support this great cause. Click here to see the Flash Sale.
Proceeds from your purchase will also support the photographers themselves, which is brilliant. These photographers are the ones who are going into the most extreme environments, and often taking great risks to capture the visual stories that have such a profound impact on all of us, and making us care about making change.
Check out Vital Prints and please consider supporting conservation, storytelling, and great photography.