Last July, we spent three action-packed days shooting for Columbia Sportswear’s Spring 2013 campaign, which is just now launching on their website. Click here to check out a little teaser. Many more images will be used in print collateral later this summer and fall, and new imagery will continue to appear on the website as the campaign unfolds.
It’s always a pleasure to see companies use authentic images from the field, especially when it’s our own backyard: the incredible Lake Tahoe Basin. Over three days we shot with a cast of locals and friends, sun-up to sunset, and captured them doing what they do best: trail running and hiking on the incredible network of trails surrounding South Lake Tahoe, camping in the high peaks, and kayaking and stand-up paddle boarding in the Lake itself.
The creative team at Columbia Sportswear was amazing to work with, too, offering some great direction and interesting ideas. We are excited to see Columbia roll out with these images now, and look forward to more later this year.
A big thanks to the team at Columbia for the opportunity to work and play in our backyard and to all of our friends and crew in Tahoe for helping make this shoot happen. To the talent and our good friends in the photos above thanks so much for your hard work during the shoot. Sean Haverstock, Carol Wheeler, Tucker Cannon, and Jaden de Gregory are pictured in the images above.
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