I have often written about how lucky I feel to have truly wild spaces in my backyard in which to play. In all my years of documenting athletes and outdoor adventurers, I have never found someone who understands this as much as professional kayaker, Eric Jackson.
This past December, my crew and I traveled to Rock Island, TN to shoot Eric for his new sponsor, Budweiser American Ale. We spent three days shooting Eric at work and at play, as well as a variety of product shots; all, literally, in his back yard. With world-class white water just down the road and a beautiful deck that backs up to a state forest, I can’t imagine we could have scouted a more perfect location.
This has all been part of Eric’s plan. He has built his life around kayaking, making bold decisions and maximizing his time so that not a moment is wasted. There is certainly a lot to be learned from what he and his family have accomplished. It was truly inspiring to watch someone, truly in his element, living his dream, all while working with a great group of people and drinking a really good beer.
The ad above is running in the current issue of Men's Journal. Look for more images from the shoot to appear on point of sale and billboards later in the year.
1 comment
Beautiful work. I love how this really captures the artistry of these athletes, while still remaining completely true to the intent of the ad – to sell beer.
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