With winter just around the corner, it's time to start waxing your skis and get ready for another great season! To get you in the mood, we've put together a collection of new print ads featuring photos shot last winter.
I was called upon by Ski Lake Tahoe (a marketing collaboration between the major resorts surrounding Lake Tahoe) to capture a complete and distinct set of images — action and lifestyle that is not specific to one resort, yet captures the essence of what the area has to offer. The project required very early mornings, coordination with seven different resorts and finding the right athletes to make the most of the elements. Just another day at the office.
The ads are now circulating in national publications such as Powder, Ski, Warren Miller's Snow World, Outside and Spirit, the Southwest Airlines in-flight publication.
