Red Bull Illume

Is there any brand out there that defines action sports like
Red Bull? In 2006, Red Bull held their first photo competition, Illume. Out of 7200 submissions, my image of Chris Sharma was chosen as one of the 50 finalists. And not content to simply announce the winners in a hotel conference room somewhere, Red Bull announced the winners on the slopes of Aspen at a party to kick off the 2007 Winter X Games. Read all about the competition and see the images here.